Cambridge, UK 10/25/2016
Global Graphics’ Hamburg font foundry, URW++
Design and Development, will be speaking about successful branding in the
Far East at the popular China
event in Hamburg ( 7 – 25
November) which is entering its sixth year.
Love letter for China – Successful Branding
in the Far East
– will be presented on Wednesday, 9th
at 16:00h by Frank Steitiya from URW++ and China expert Susanne Zippel
who is based in Berlin.
“Branding serves to enhance overall recognition
and awareness of your corporate strategy and product brands”, says Frank.
“After all, it is the value of a brand that determines its reputation.
Comprehensive brand management involves many different aspects. We will
endeavour to provide details of the success achieved with this all-embracing
artwork – above all in the Far East – as based on an actual customer
case study and look forward to intercultural exchange on this exciting
The talk will be held at Hong Kong Studios,
Hongkongstraße 3-5, Six Floor/6. Boden, 20457 Hamburg/HafenCity, www.hongkongstudios.de
If you would like to attend please contact: firstname.lastname@example.org
URW++ Design & Development GmbH.
For more information in the English language
and the whole program content please visit http://chinatime.hamburg.de/englisch/
. The event brochure is available
URW++ has established itself in the graphic
design industry by continually developing and marketing innovative font
and software products. Based on our technical font production skills, we
are particularly successful in the area of corporate type development and
production as well as a supplier of so-called world or global fonts for
OEM customers. Additionally, we distinguish ourselves by a comprehensive
non-Latin font offering. We are well equipped to meet the growing demand
in the OEM and Corporate Company market for so-called Global Fonts resp.
World Fonts. Customers include BMW, Daimler, Deutsche Bahn, Bosch, Deutsche
Telekom, Evonik, Hilti, MAN, Siemens, Würth as well as Cisco, Lexmark,
General Motors, Epson, NEC and Panasonic.
About Global Graphics
Global Graphics (Euronext: GLOG) develops
software platforms for digital printing, digital document and PDF applications,
including the Harlequin RIP. Customers include HP,
Quark, Canon, Delphax, Kodak and Agfa
roots of the company go back to 1986
and to the iconic university town of Cambridge, and, today the majority
of the R&D team is still based near here. There are also offices
near Boston, Massachusetts and in Tokyo
Global Graphics acquired URW++ in 2015. http://www.globalgraphics.com
Global Graphics is a trademark of Global
Graphics S.E. which may be registered in certain jurisdictions. All other
brand and product names are the registered trademarks or trademarks of
their respective owners.
Jill Taylor/Global Graphics
+44 1223 926489
Paula Halpin/Global Graphics Software
+44 1223 926017