URW++ talks branding with China expert at China Time, Hamburg
Global Graphics’ Hamburg font foundry, URW++ Design and Development, will be speaking about successful branding in the Far East at the popular China Time event in Hamburg ( 7 – 25 November) which is entering its sixth year.
Love letter for China – Successful Branding in the Far East – will be presented on Wednesday, 9th November at 16:00h by Frank Steitiya from URW++ and China expert Susanne Zippel who is based in Berlin.
“Branding serves to enhance overall recognition and awareness of your corporate strategy and product brands”, says Frank. “After all, it is the value of a brand that determines its reputation. Comprehensive brand management involves many different aspects. We will endeavour to provide details of the success achieved with this all-embracing artwork – above all in the Far East – as based on an actual customer case study and look forward to intercultural exchange on this exciting subject.”
The talk will be held at Hong Kong Studios, Hongkongstraße 3-5, Six Floor/6. Boden, 20457 Hamburg/HafenCity, www.hongkongstudios.de. If you would like to attend please contact: firstname.lastname@example.org, URW++ Design & Development GmbH.
URW++ has established itself in the graphic design industry by continually developing and marketing innovative font and software products. Based on our technical font production skills, we are particularly successful in the area of corporate type development and production as well as a supplier of so-called world or global fonts for OEM customers. Additionally, we distinguish ourselves by a comprehensive non-Latin font offering. We are well equipped to meet the growing demand in the OEM and Corporate Company market for so-called Global Fonts resp. World Fonts. Customers include BMW, Daimler, Deutsche Bahn, Bosch, Deutsche Telekom, Evonik, Hilti, MAN, Siemens, Würth as well as Cisco, Lexmark, General Motors, Epson, NEC and Panasonic.
About Global Graphics
Global Graphics (Euronext: GLOG) develops software platforms for digital printing, digital document and PDF applications, including the Harlequin RIP. Customers include HP, Quark, Canon, Delphax, Kodak and Agfa. The roots of the company go back to 1986 and to the iconic university town of Cambridge, and, today the majority of the R&D team is still based near here. There are also offices near Boston, Massachusetts and in Tokyo. Global Graphics acquired URW++ in 2015. http://www.globalgraphics.com
Global Graphics is a trademark of Global Graphics S.E. which may be registered in certain jurisdictions. All other brand and product names are the registered trademarks or trademarks of their respective owners.
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Paula Halpin/Global Graphics Software
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